Hey, hi, hello!
I’m Kayla.

About.

In just 6+ years of digital marketing and e-commerce, I’ve helped DTC brands grow customer loyalty and LTV through full-funnel retention strategies—covering everything from strategy, copy, and design to campaign builds and performance analysis—driving 2–3x YoY revenue growth. With creative (and fun!) copy/design, smart automations, and seamless website experiences, I send emails that keep customers coming back for more.

Services

Then & Now

  • Tag Auditing
    Collection Merchandising

    Year: 2022 (Project-based)

    bcbg.com

  • Retention Marketing (Email +SMS)
    Copywriting
    Campaign Design
    Website Optimizations

    Year: 2023 - Present

    repurpose.com

  • Website Build & Maintenance
    Email Marketing

    Year: 2023 - Present

    russellpeters.com

  • E-commerce Brand Manager

    Year: 2021 - 2022

    junkfoodclothing.com

  • Video

    Year: 2023 - Present

  • E-commerce Brand Manager

    Year: 2021 - 2022

    charmingcharlie.com